For the launch of the new flavour of WTFanta, we decided to use the gaming community in Bulgaria. Just where most of the target of Fanta is.
Creative Concept
FANTA FORTNITE FLAVOUR HUNT
Art Director: Hrista Georgieva / Wunderman Thompson Sofia
Digital Creative Director: Dragomir Donchev / Wunderman Thompson Sofia
Concept Idea: Martin Stanilov & Dessislava Velichkova / Wunderman Thompson Sofia